Latest On-Page SEO Techniques for Your Website in 2023

 

If you run a website, whether an eCommerce store or a business website you might know how challenging it is to keep up with the online pace. You surely want to get more traffic, quality leads, make more sales, and up your returns on investment, but the major wheel- SEO, seems to get you nowhere.

You ought to know that SEO is in different forms i.e local SEO, technical SEO, On-page SEO, and Off-page SEO. These involve a range of practices that effectively optimize a website to rank higher on SERPs.

Precisely, local SEO is the practice of improving a website’s quality to appear in local searches. Findings indicate that over 45% of all searches on Google have local intent and there are so many ways businesses can improve their local ranking on the search engine.

Technical SEO on the other hand is the core of website optimization. It involves website architecture, crawling, indexing, and rendering. The different aspects of technical SEO must be prioritized while developing a site. However, a website manager must continue analyzing a site’s performance to deal with possible errors.

Off-page SEO involves activities that are conducted outside the site but they help it rank better on search engines. There are different off-page optimization practices and they include backlink building, local listing, guest blogging, and social media marketing. Besides these vital SEO facets, there is also On-page SEO. This article explores the different on-page SEO tactics that you can consider to improve your site’s rankings, brand awareness, and online presence. Let’s take a deep dive into the subject.

On-page SEO Practices

On-page SEO refers to the tactics that a website manager uses on the site to improve its quality. These practices help website users enjoy better experiences as they navigate the site. On-page optimization plays a vital role in user experience.

When neglected, a site’s rankings may be affected alongside other concerns like credibility, sales, and revenue. But when kept in check, on-page SEO can improve a site’s visibility, customer retention, ROI, etc. So, let’s look at the different on-page SEO techniques you can consider for your site.

Actionable On-Page SEO Techniques for Your Site in 2023

There are many on-page SEO strategies you can leverage to keep your site competitive, but here are the tactics you can start with;

1. Site Audit

A website audit is simply an examination of your site to attain insights into its performance. Although a website may suffer no glitches, there are different concerns it must be evaluated for to keep it optimized for users and search engines. A website audit is intended to assess the efficiency of a site and it can be done on a weekly or monthly basis.

During the evaluation, you can check for broken links, and technical errors, and analyze website design among other elements. A comprehensive checkup can help you keep your site up-to-date, improve conversions, and stand out on SERPs.

2. Voice Optimization

Unlike decades ago, technologies are helping digital marketers take their campaigns to higher heights. The latest technological capabilities cater to voice optimization or voice SEO. It refers to the optimization of keywords for voice search. In this case, the content is optimized with keyword phrases that voice assistants detect to offer answers to online users who search with voice.

Optimizing content for voice search extends its reach and enables a site to stay relevant. If you optimize your site and content for voice search, simply know that you’re pacing to the future. More than 40% of internet users in the US use a voice assistant monthly and the figures are expected to increase, according to Insider Intelligence.

Optimizing a website for voice helps users of all kinds access it which improves traffic. Moreso, it helps the site improve conversions. Some of the best practices for voice search optimization include optimizing for local SEO, targeting long tail keywords, using schema markup, and Google featured snippets among others.

3. Competitor Research

Running a website is like operating a brick-and-mortar store. You need to keep your competitors in check otherwise you might miss out on a lot and lag behind. All you have to do is conduct a competitor analysis to discover your competitors’ strengths, weaknesses, and the marketing tactics they leverage on their sites. A competitors analysis will also help you discover online opportunities and understand the latest trends in the online realm. You will surely understand the mistakes you’re making on your site and eliminate them to boost your site’s rankings.

Analyze major competitor websites, starting with their website designs, content quality, keywords, and CTAs among others. These will help you improve website navigation and traffic.

4. Quality Content

A competitive website requires more than just content. It needs unique and high-quality content created with the target audience in mind. Besides that, you must ensure that your site’s content meets search engine guidelines. Keep the following in mind when creating content for your website.

Core Web Vitals- These are metrics that Google leverages to measure a site’s overall user experience. They comprise “ Largest Contentful Paint (LCP)” which indicates the time it takes for the main content of a page to load.

The second metric is “First Input Delay (FID)”. It points to the time a user waits to interact with a page. Precisely, the time it takes a page to become interactive and it’s usually 100 milliseconds. Lastly, it’s the “Cumulative Layout Shift (CLS)”. This points to the number of layout shifts that users experience on a page.

E-E-A-T- This metric is among the Quality Rater Guidelines (QRG) and it was E-A-T before it became E-E-A-T. It translates to experience, expertise, authoritativeness, and trustworthiness. Any quality content creator must follow E-E-A-T and copywriting tips to produce high-quality content for online users.

This aspect of Google’s guidelines indicates that the content creator has first-hand experience with the topic. Demonstrating first-hand experience, helps a content creator foster and maintain trust. With that, consider the reputation of the sites and contributors you use while creating your content or the links you include in the content.

On the other hand, you can follow pillar pages and topic clusters. These help content creators thoroughly delve into topics and showcase their expertise in a given niche. Also, make your content easy to skim.

5. Keywords Analysis

Keywords are still essential for effective on-page SEO practices. Conduct thorough keyword research to identify the keywords you can incorporate into your content. Quality keywords point to the search terms that your target audience uses while searching for services or products online.

Depending on your goal, leverage keywords that optimize your content and site for the right customers. Investing time in searching for quality keywords and utilizing them effectively on the site helps to reach goals easily.

However, set metrics (Key performance indicators) to indicate the performance of your keywords. Marketing KPIs can help you track the performance of your site effectively or guide your change implementation strategies.

6. Meta Descriptions & Page Title Optimization

A meta description is merely a summary of a page’s or website’s content. It tells the online users what the page or site is all about. Meta descriptions must have 150 characters or between 150 and 160. They must be written in a way that convinces online users to click on a page. Apart from that, page title optimization is also important for performing web pages.

A page title is merely the heading of a web page that an online user clicks on to interact with the site. Good page titles must have less than 60 characters and should have relevant keywords to improve rankings. You can also write short descriptions, which are the overview of a topic.  For frictionless navigation on a site,  include a header too.

7. Internal Linking

If there is anything that you must do to improve organic traffic, conversions, and sales, is internal linking. Internal linking precisely refers to the practice of inserting links in a page’s content. However, these links must direct your visitors to your site. In simple words, internal links take visitors from one page of your site to another.

Internal linking is an effective way to boost website performance. Besides that, it helps Google to find, understand and index your site. All you have to do is to avoid stuffing links and ensure that you use relevant ones.

8. Mobile Responsiveness

Over 4.32 billion people worldwide access the internet using mobile phones and can you imagine the amount of traffic you can get from that? Mobile responsiveness in SEO refers to the practice of adapting a site or its content to fit the user’s device.

There are many ways a website design can improve SEO, but everything starts with responsiveness. When you ensure that your website is responsive, it enables more internet users to access it from all devices. In so doing, this improves the site’s traffic and rankings.

Bottom Line

SEO or search engine optimization is an ongoing process of improving a site’s quality to help it rank higher on SERPs, boost conversions, generate leads, and improve ROI. However, marketers and website managers must follow competent tactics to attain the desired results.

This article throws more light on the different on-page SEO techniques that can improve a site’s performance. Whether you’re an eCommerce site or a business website, leveraging these practices will help you improve your site’s performance.