The job of the web designer nowadays is to create a website that is distinct and of value, using their own creative intuition. Fortunately, all the tools to accomplish this goal are made available, tools that are capable of making a plethora of design styles a reality. That said, a web designers workload can be rather extensive. Large corporations and brands will trust a web designer to create a site that will act as a first image for the customer, with the sole goal of increasing conversions. For those of you who are new to the game, you can expect a lot of this kind of work.
That said, before you can create any site, there are many things
you will need to know, such as, the various aspects that should make up the
website. You also need a firm idea on the user experience, along with its
style, the kind of features it should have and which tools you will need to
make it. When you piece everything together, you may, initially feel a little
overwhelmed, unsure of where to start, what to put most of your focus into and
how you can properly assist your client.
In this article we’ll go over the essential things you should be
cognizant of, as a web designer, especially if you’re a beginner. For those of
you with prior experience, there’s still a good chance you’ll find something of
use here.
1. Keep Things Simple
If you’re going through all the various elements of your web
design and discover that your changes aren’t working to your liking, then maybe
it’s time you looked elsewhere. The problem could quite possibly be somewhere
in your design. Many studies have shown that most web surfers prefer a more
simplistic site design. If you want to appeal to the majority of those who’ll
stumble upon your site, then you’ll need to make your content, at the very
least, easily digestible.
When planning your web design, think about the user’s main goals
and interests. While many users may appreciate the time you put into crafting
pretty images and fancy layouts, the reality is that, in most cases, the users
main goal is something other than your main focus. They’ve come to your
website, likely seeking information, or maybe it’s to sign up for an account or
purchase something you have on offer.
Every aspect of your website that can be interacted with can be
tested. This includes such things as font style and colour, the size and
position of your call to action (CTA). Testing is very important as it
oftentimes has a huge impact on your sites overall performance. Small changes
are enough to make huge impacts in terms of conversions and clicks. So you’ll
want to go through every element, ensuring everything is optimal.
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2. Plan Everything Out Properly
Many of the top web designers believe that spending the
appropriate amount of time, developing the most vital aspects of your site,
such as its layout, is incredibly important. To do this properly, you shouldn’t
be afraid to ask questions. You want to make the most of your efforts, which
means, you shouldn’t be in a hurry to finish.
To put it simply, the initial planning phrase is very important,
and thus, should never be rushed. The best approach is to start with a pen and
paper, and jot down the most important aspects of your site plan, before
starting anything.
This may seem rather drawn-out, pointless even, but the reality
is, even the smallest amount of planning is capable of saving hours of your
time, down the line. It’s much easier to build a site, when you already have an
idea of how it’s supposed to look.
3. Be Mindful Of Your Typography
Typography is a tool used to convey messages. Depending on the
situation, this may or may not have a huge influence on your ongoing works.
While using this tool, you need to keep the particular thing in mind. Such as,
any fonts that are included in your site design will be reflected in terms of
its colour, size and weight, as you want to ensure it provides the proper
structure to your site layout.
What you want to do, is ensure that all your fonts properly
compliment the images in your site design. This gives your website a sense of
validation. For example, let’s say you had a website that was focused on
beautiful, handcrafted items. Then you’d want to go with a typeface that
complimented that. It’s not uncommon for a site to use multiple fonts, so
that’s something you’ll need to keep in mind.
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4. Use Pictures with People in Them
Studies have shown that most people are drawn to the faces of
other people. For this reason, you should look to integrate pictures, maybe of
yourself, or your staff members, into your site, as this will help your
visitors properly engage with the content, which in turn should increase the
likelihood of them purchasing an item or signing up to a newsletter.
This is something that has been thoroughly tested, with many
case studies on it. Results have shown that adding testimonials with faces to
landing pages can massively boost the conversion rates of the product. This is
because it personalises the product, which is something you don’t see so often
while in cyberspace.
One thing to keep in mind is that your images do tend to be more
effective when they are of you or your team. Stock pictures can come across as
inauthentic or generic, and thus, are less likely to instil the confidence you
want your visitors to have, in your site.
5. Enjoy Yourself
No matter what, you want to ensure that you’re enjoying the way
things are going. This way, you’ll be more motivated to do and try different
things that can grow your business. There are many sites out there that you can
use for inspiration, for example. When it comes to interactive resources, you
may want to check out the UX Academy. You should be looking at just about
anything, you’re objective should always be to find new and creative ways of
improving your web design skills. Whether it’s via learning actual new
techniques or changing the way you look at things.
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AUTHOR INFO
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.
